SEATTLE, WASHINGTON – JANUARY 25: Sam Darnold #14 of the Seattle Seahawks celebrates after defeating the Los Angeles Rams an NFC Championship NFL soccer sport at Lumen Subject on January 25, 2026 in Seattle, Washington. (Photograph by Michael Owens/Getty Photos) | Getty Photos
Tremendous Bowl Sunday is among the largest days of the calendar 12 months.
Not only for the 2 groups enjoying within the massive sport — the New England Patriots and the Seattle Seahawks — however for the businesses who’ve positioned huge bets on the commercials they may air through the Tremendous Bowl.
Bets that aren’t low-cost.
Each NFL season, the Tremendous Bowl stands out because the most-watched tv occasion of your complete 12 months, and the league has the Nielsen rankings to show it. Whereas final 12 months’s Tremendous Bowl LIX was a blowout, received by the Philadelphia Eagles by a remaining rating of 40-22, it went into the historical past books because the most-watched Tremendous Bowl broadcast ever, with over 127 million viewers tuning in to see the sport.
With these sorts of potential prospects on the desk, the value to get a industrial in entrance of them isn’t low-cost.
Based on AdWeekthe value for a 30-second industrial throughout Tremendous Bowl LX has soared to $8 million, after NBC opened in the summertime by providing spots for $7 million. As AdWeek notes, “attributable to demand, the corporate has already reached its cap for the variety of spots that had been out there for advertisers to purchase through the upfront season.”
That is additionally the quantity that firms needed to pay for final 12 months’s sport. As compiled by Statesman$8 million represents a rise of $1 million over each Tremendous Bowl LVII and Tremendous Bowl LVIII:
Nonetheless, $8 million isn’t the ceiling. Based on Mike Marshall, head of world promoting for NBC Universaly, some firms are paying $10 million or extra. Marshall shared that up to date stated on “The Varsity” podcast with John Ourand in early January.
One other method to have a look at the rising prices of a Tremendous Bowl industrial? This sport represents a rematch of Tremendous Bowl XLIX, performed in 2015. When the Patriots and the Seahawks final met in a Tremendous Bowl, the price of a 30-second industrial was $4.25 million.
Since then, it has almost doubled.
