The 2026 Components 1 marketing campaign has unofficially begun.
Thursday evening in Detroit each Purple Bull and Visa Money App Racing Bulls unveiled their designs for the upcoming season. The 2 groups shared their seems for the 2026 season at an occasion in Ford, the place not solely did Purple Bull and VCARB share their liveries for subsequent yr, but additionally they formally launched their new energy unit partnership with Ford.
“This can be a new chapter for us,” mentioned Oliver Mintzlaff, CEO of Company Initiatives and New Investments of Purple Bull. “Constructing our personal engine and bringing it to life on monitor is a exceptional step for our model. We’re optimistic and really excited to go reside with our automobile and our energy unit. There will likely be vital regulatory modifications in 2026. Sure, the ability unit is a serious a part of that, however there are numerous different components as nicely. We took an analogous threat after we entered Components One again in 2005, and that mindset hasn’t modified.”
For Ford — and the Ford household — it is a matter of unfinished enterprise.
“That’s the reason the air at Ford Racing feels totally different proper now. After a 22-year absence, we’re returning to the head of motorsport. Twenty-two years is simply too lengthy. As we put together for the Australian Grand Prix in March 2026, we’re returning to our identification,” mentioned Will Ford.
“After I first noticed the brand new liveries for Oracle Purple Bull Racing and Visa Money App Racing Bulls, I didn’t see a advertising and marketing asset. I noticed my household’s identify again on a worldwide stage the place we’ve unfinished enterprise.”
Purple Bull’s design for the 2026 season incorporates a delicate shift from earlier seems, incorporating extra blue into the paint scheme than the normal black design we’ve grown accustomed to seeing:
For driver Max Verstappen, the design is “significantly better” than earlier efforts.
“To start with, everybody may be very excited. The colours have modified somewhat bit. It’s significantly better,” mentioned Verstappen. “I just like the shine, blue is my favorite shade. I just like the outlines on the Purple Bull emblem. It’s again and way more recent. It’s all nonetheless a bit unknown with the engine and the dimension of the automobile has modified a bit. For us drivers, initially it can take a little bit of time to regulate and necessary on check days to get our laps in and optimise as a lot as attainable. It’s all the time higher to have an ending like [last season] and everyone is happy to start out a brand new chapter.”
Additionally making a debut on the launch occasion was Verstappen’s new teammate, Isack Hadjar. After a yr driving for VCARB, Hadjar was promoted to drive for the senior workforce within the new yr.
“It’s a bit unreal for me. I’ve all the time dreamed of driving for this workforce,” mentioned Hadjar. “As a child watching TV, I noticed Vettel successful all these titles. I’m lastly within the massive workforce. It’s a actual privilege to be a part of Oracle Purple Bull Racing and be subsequent to Max. I really like the entrance wing and gloss as throughout evening races it can stand out. I’m totally tailored and within the rhythm. A maiden race win can be good.”
As for Hadjar’s previous workforce, VCARB launched their design, which leans into white as in yr’s previous, on the occasion as nicely:
“Launching the 2026 livery right here in Detroit makes the second really feel much more particular,” mentioned Lawson. “The historical past of innovation on this place actually displays what this workforce is constructing for the long run. The partnership between Ford and Purple Bull, the power across the workforce, and the ambition for what’s forward make this an extremely thrilling time to be a part of VCARB. I’m extra motivated than ever to push ahead and assist flip that imaginative and prescient into outcomes on monitor.”
Arvid Lindblad, promoted to F1 to take Hadjar’s spot at VCARB, known as the launch “surreal.”
“This second is actually surreal. To be launched as a Components One driver at an occasion like this, in such an iconic setting, is one thing I’ll always remember,” mentioned Lindblad. “The workforce’s imaginative and prescient, the brand new energy unit, and the idea they’ve proven in me imply loads. I’m able to be taught, to work, and to present every little thing on monitor as we begin this new chapter collectively.”
The 2 groups had been the primary to launch their designs for the upcoming marketing campaign, with 9 groups to observe. That features the incoming Cadillac workforce, who will unveil their design for the 2026 season in true American trend with a Tremendous Bowl advert.
The subsequent workforce on the launch docket? Haas, who will share their look subsequent Monday.
